Boston 250 hero
2026

Boston 250

Vagrants, 2026

Out-of-home campaign marking Boston's 250th anniversary, live across the city. Designed at Vagrants in collaboration with the City of Boston.

Role: Concepting, Image Sourcing, Iteration, Production, Final File Handoff.

Boston Stands For is a citywide OOH campaign built around a single question: what does Boston actually stand for? Not the institutions, not the skyline — the people. The campaign lifts figures across centuries who shaped this city without ever becoming its official face: a runner who forced a door open, a soldier who moved an army's artillery through a blizzard, a dancer carving out space on local stages.

Boston Stands For: The Strong

The first wave launched on Boylston Street during Boston Marathon weekend. Kathrine Switzer, 1967 — the first woman to officially run the Boston Marathon, registered under her initials and then chased down by a race official mid-race. She finished anyway. Her photograph runs steps from where she crossed that finish line nearly sixty years ago.

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Boston Stands For:
The Visionaries
The Pioneers
The Strong

Final images

Boston 250 final image — The Visionaries Boston 250 final image — The Pioneers Boston 250 final image — The Strong
Boston 250 final image — The Visionaries Boston 250 final image — The Pioneers Boston 250 final image — The Strong
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OOH photographed outside MassArt on iPhone

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